GOOGLE ADS MANAGEMENT

AI-Powered Google Ads That Drive Qualified Leads

Not Just Clicks

AI-Powered Google Ads That Drive Qualified Leads

AI-Powered Google Ads That Drive Qualified Leads

Not Just Clicks

Stop wasting ad spend on tire kickers. Digital Estate Media combines AI driven optimization, vertical expertise, and continuous monitoring to deliver Google Ads campaigns that capture high intent buyers and convert them into revenue at predictable costs.

CORE SERVICES

What's Included in Your Google Ads Partnership

From competitor intelligence to landing page alignment, we handle every element that separates profitable campaigns from budget drains.

AI-Powered Keyword Research & Competitive Analysis

We use AI to analyze search intent, identify high-converting keywords, and uncover competitor bid strategies so your campaigns target buyers ready to convert, not browsers wasting your budget.

Campaign Architecture & Ad Creation

Our team builds conversion-focused campaign structures with tightly themed ad groups, compelling ad copy variants, and A/B testing frameworks designed to maximize Quality Score and lower your cost per click.

Quality Score Optimization for
Lower CPCs

We optimize expected CTR, ad relevance, and landing page experience to boost your Quality Score reducing your cost per click by up to 50% while improving ad placement and visibility.

Landing Page Alignment & Conversion Optimization

Your ads are only half the equation. We audit and align your landing pages with ad messaging, ensuring seamless user experience that turns clicks into conversions not bounces.

PROCESS

How Your Google Ads Engine Gets Built

A proven, AI-enhanced process designed to maximize ROI from day one

1

Audit & Strategy

We start by auditing your current Google Ads setup (or competitive landscape if you're starting fresh), analyzing your ideal customer profile across insurance, construction, medical, or IT verticals, and mapping high-intent keywords with commercial search intent. Then we build a data-backed strategy with clear KPIs, budget allocation, and conversion targets.

Step 1

1

Audit & Strategy

We start by auditing your current Google Ads setup (or competitive landscape if you're starting fresh), analyzing your ideal customer profile across insurance, construction, medical, or IT verticals, and mapping high-intent keywords with commercial search intent. Then we build a data-backed strategy with clear KPIs, budget allocation, and conversion targets.

Step 1

2

Build & Launch

Our team architects your campaign structure, writes multiple ad variants optimized for Quality Score, sets up conversion tracking and CRM integration, and launches with AI-powered bid strategies. We configure negative keywords, audience targeting, and ad extensions to maximize relevance from click one.

Step 2

2

Build & Launch

Our team architects your campaign structure, writes multiple ad variants optimized for Quality Score, sets up conversion tracking and CRM integration, and launches with AI-powered bid strategies. We configure negative keywords, audience targeting, and ad extensions to maximize relevance from click one.

Step 2

3

Monitor, Optimize & Scale

Post-launch, we provide daily bid monitoring, weekly search query mining and negative keyword additions, monthly deep-dive analytics with strategic recommendations, and continuous A/B testing of ad copy and landing pages. As performance improves, we scale winning campaigns while cutting underperformer ensuring every dollar works harder.

Step 3

3

Monitor, Optimize & Scale

Post-launch, we provide daily bid monitoring, weekly search query mining and negative keyword additions, monthly deep-dive analytics with strategic recommendations, and continuous A/B testing of ad copy and landing pages. As performance improves, we scale winning campaigns while cutting underperformer ensuring every dollar works harder.

Step 3

Why Choose Digital Estate Media

Why Mid-Market B2B Teams Choose Digital Estate Media

We're not a set-it-and-forget-it agency. We're your embedded Google Ads partner, obsessed with lead quality and ROI.

AI-Driven Optimization at Every Level

From predictive bid adjustments to semantic keyword expansion and behavioral targeting, we leverage AI to make smarter decisions faster than manual management ever could—delivering 34% better Quality Score improvements than traditional approaches.

Vertical Expertise That Speaks Your Language

Whether you're in insurance (avg. CVR 2.55%), construction, medical (avg. CVR 11.62%), or IT services, we understand your buyers, compliance requirements, and sales cycles—and we optimize accordingly.

Lead Quality Over Vanity Metrics

We don't optimize for clicks. We optimize for qualified leads that convert into revenue. Our campaigns focus on commercial intent keywords, negative keyword discipline, and conversion tracking that connects ad spend to closed deals.

STATS

Industry Benchmarks & What You Can Expect

What Success Looks Like: Industry Benchmarks

Here's what well-managed B2B Google Ads campaigns achieve in 2025 and what we target for our clients.

Stat 1

3.04% Avg. Conversion Rate

B2B Google Search Ads average 3.04% conversion rate—but with tight targeting and vertical expertise, we target 5–8% for qualified lead conversions.

Stat 2

$2.69–$5.58 Avg. CPC

B2B average CPC ranges from $2.69 (general) to $5.58 (business services) but Quality Score optimization can reduce your costs by 17–50%.

Stat 3

6.66% Avg. CTR

The average CTR across industries is 6.66% our campaigns target 8–12% through ad relevance optimization and compelling copy testing.

Stat 4

Quality Score 6+ = 17% CPC Discount

Achieving a Quality Score of 6 or higher unlocks a 17% discount on cost per click—while scores below 4 can increase costs by 25–400%.

PRICING & PACKAGES

Retainer Packages Built for Predictable Growth

Choose the tier that matches your pipeline goals. Every package includes strategy, execution, monitoring, and monthly reporting plus optional performance bonuses.

Monthly

Strategic Consulting Only

Starter – Prove the Channel

$1,000

month retainer + ad spend

What's Included:

Initial account audit & competitive analysis

1–2 campaign setups (Search + Display or Search + Shopping)

Up to 3 ad groups per campaign with tightly themed keywords

Monthly ad copy testing (2–3 variants)

Weekly performance monitoring & bid adjustments

Monthly reporting & 30-min strategy call

Negative keyword management & search query mining

Conversion tracking setup & CRM integrationr

Growth – Scale Your Pipeline

$2,500

month retainer + ad spend

What's Included

Everything in Starter, plus

3–5 campaign setups across Search, Display, Remarketing, Shopping

Up to 10 ad groups with advanced audience targeting

Bi-weekly ad copy & landing page optimization recommendations

Daily bid monitoring with AI-powered adjustments

A/B testing of landing pages & conversion funnels

Monthly deep-dive analytics with strategic planning session (60 min)

Quality Score optimization initiatives

Competitor bid intelligence & market trend analysis

Best For:

Teams with proven product-market fit ready to scale lead generation consistently.

Optional Performance Bonus

+$40 per qualified lead

Scale – Full-Funnel Domination

$5,000

/month retainer + ad spend

What's Included

Everything in Growth, plus

Unlimited campaigns across all Google Ads formats (Search, Display, Shopping, Video, Performance Max)

Advanced audience segmentation & intent-based targeting

Custom landing page builds for key campaigns

Weekly strategy calls & priority Slack/email support

Multi-channel attribution modeling & ROI dashboards

Dedicated account strategist + creative team

Quarterly business reviews with forecasting & budget planning

White-glove onboarding & ongoing training for your internal team

Best For:

Revenue teams treating Google Ads as a core growth engine with significant monthly ad spend ($15k+).

Optional Performance Bonus:

+$30 per qualified lead

Monthly

Strategic Consulting Only

Starter – Prove the Channel

$1,000

month retainer + ad spend

What's Included:

Initial account audit & competitive analysis

1–2 campaign setups (Search + Display or Search + Shopping)

Up to 3 ad groups per campaign with tightly themed keywords

Monthly ad copy testing (2–3 variants)

Weekly performance monitoring & bid adjustments

Monthly reporting & 30-min strategy call

Negative keyword management & search query mining

Conversion tracking setup & CRM integrationr

Growth – Scale Your Pipeline

$2,500

month retainer + ad spend

What's Included

Everything in Starter, plus

3–5 campaign setups across Search, Display, Remarketing, Shopping

Up to 10 ad groups with advanced audience targeting

Bi-weekly ad copy & landing page optimization recommendations

Daily bid monitoring with AI-powered adjustments

A/B testing of landing pages & conversion funnels

Monthly deep-dive analytics with strategic planning session (60 min)

Quality Score optimization initiatives

Competitor bid intelligence & market trend analysis

Best For:

Teams with proven product-market fit ready to scale lead generation consistently.

Optional Performance Bonus

+$40 per qualified lead

Scale – Full-Funnel Domination

$5,000

/month retainer + ad spend

What's Included

Everything in Growth, plus

Unlimited campaigns across all Google Ads formats (Search, Display, Shopping, Video, Performance Max)

Advanced audience segmentation & intent-based targeting

Custom landing page builds for key campaigns

Weekly strategy calls & priority Slack/email support

Multi-channel attribution modeling & ROI dashboards

Dedicated account strategist + creative team

Quarterly business reviews with forecasting & budget planning

White-glove onboarding & ongoing training for your internal team

Best For:

Revenue teams treating Google Ads as a core growth engine with significant monthly ad spend ($15k+).

Optional Performance Bonus:

+$30 per qualified lead

Accelerate Results with Add Ons

 Enhance your Google Ads engine with specialized services designed to maximize every click.

We're not a set-it-and-forget-it agency. We're your embedded Google Ads partner, obsessed with lead quality and ROI.

Custom Landing Page Development

Conversion-optimized pages built specifically for your top campaigns ($2,500–$5,000 per page)

Video Ad Creative Production

Short-form video ads for YouTube & Display campaigns ($1,500/video)

CRO (Conversion Rate Optimization) Sprint

30-day intensive testing & optimization of landing pages ($3,000)

Multi-Channel Attribution Modeling

Track Google Ads impact across your full customer journey ($1,000 setup + $500/mo)

Competitor Intelligence Reports

Quarterly deep-dives into competitor ad strategies, keywords, and spend estimates ($750/report)

CUSTOMERS

What Our Clients Say

Real feedback from businesses that use Digital Estate Media to automate operations, strengthen marketing, and scale faster with AI-powered systems.

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Over

15,725

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people gave us review

Frequently Asked Questions

How quickly will I see results?

How quickly will I see results?

What ad spend budget do I need?

What ad spend budget do I need?

Do you guarantee results?

Do you guarantee results?

What industries do you specialize in?

What industries do you specialize in?

How do you measure success?

How do you measure success?

What makes your AI optimization different?

What makes your AI optimization different?

Feel free to email us anytime: sales@digitalestatemedia.com

Ready to Stop Wasting Ad Spend and Start Generating Pipeline?

Share your current Google Ads setup (or competitive landscape), ideal customer profile, and growth goals and we'll map an AI powered Google Ads strategy that delivers qualified leads at predictable costs.

Built for real business impact

Trusted by growing brands