SOCIAL MEDIA ADS
Digital Estate Media combines always-on social media management with AI-optimized paid campaigns so your brand shows up daily, your best content gets amplified, and your feeds turn into a steady source of qualified leads.
CORE SERVICES
No more disconnected posting and random boosts. We design one integrated social engine that builds trust, drives traffic, and fills your pipeline.
Strategy & Positioning
Social Strategy Aligned to Revenue
We define your ideal audience, core narratives, and content pillars across LinkedIn, Meta, and other key channels so every post and ad supports brand, demand, or community goals not just vanity metrics.
Social Media Management
Daily Presence, Done For You
Our team plans, writes, and designs your social content calendar, publishes consistently, and manages comments and DMs so your brand stays active and responsive without draining your internal bandwidth.
Paid Social Ads (Meta + LinkedIn)
AI-Optimized Social Ad Campaigns
We build and manage paid campaigns that use AI tools to test creative, audiences, and bidding improving CTR, lowering CPC, and turning scrolls into high intent clicks and leads.
Reporting & Insights
Reporting That Goes Beyond Likes
Every month, you get clear reporting that ties content and ads back to website traffic, leads, and revenue, plus strategic recommendations for what to double down on next.
PROCESS
How We Build Your Social Growth Engine
A simple three-part system: strategy, execution, and optimization across both organic and paid.
Why Teams Choose Us for Social
Because you need more than “posting help” you need a partner that treats social as a growth channel.
Organic + Paid Under One Roof
One Team Running Your Feeds and Your Ads
Instead of juggling separate vendors, you get a single partner who manages your day to day content and your paid campaigns together so creative, targeting, and messaging are always in sync.
Lead Quality Over Impressions
Lead Quality Over Impressions
We track pipeline impact, not just reactions. Campaigns are optimized around cost per qualified lead and sales conversations, so you can confidently defend your social budget to leadership.
B2B & Mid-Market Focus
Built for B2B, Not Just DTC
Our strategies are designed for mid-market B2B—longer sales cycles, multiple stakeholders, and high-value deals—so content, offers, and retargeting flows match how your buyers actually make decisions.
AI-Driven Optimization
AI-Driven Creative & Targeting
We use AI tools to generate variations, predict top-performing hooks, and optimize audiences and bids, taking advantage of platform-level optimization that’s driving stronger returns for advertisers in 2025.
What “Good” Looks Like in 2025
We use live platform benchmarks as guardrails, then build a plan to outperform them over time.
Meta campaigns average around 0.9–2% CTR and $1.38–$1.72 CPC with optimized creative and targeting, we aim to push CTR above 2% while driving CPC down over time.
Consistent social management under a retainer typically outperforms project work in engagement and brand lift due to steady posting and ongoing optimization.
Strong B2B paid social programs often see 8–10%+ conversion rates on well structured lead gen funnels.
(These are directional benchmarks, not guarantees you’ll replace with your own numbers as you get case studies.)
PRICING & PACKAGES
Retainer Packages for Social Growth
Transparent monthly retainers that cost less than hiring in‑house, with optional performance incentives
Presence – Stay Active & On-Brand
$1,000
/month (ad spend separate)
What's Included:
Strategy workshop & profile cleanup (1–2 platforms)
Content calendar with 3–4 posts per week
Basic creative (graphics, captions, hashtags)
Scheduling & publishing
Community management (light comment/DM replies)
Monthly performance report & 30‑min review call
Best For:
Brands that need a professional, consistent presence and foundational analytics before pushing hard into paid.
Growth – Organic + Paid Working Together
$2,500
/month (ad spend separate)
What's Included
Everything in Presence, plus
Management of 2–3 platforms (e.g., LinkedIn, Instagram, Facebook)
Ongoing Meta and/or LinkedIn ad campaigns (build + manage)
Creative testing: multiple ad variations per campaign
Weekly optimization of audiences, bids, and budgets
Custom lead forms or landing page recommendations
Deeper reporting that connects social to leads/pipeline
Best For:
Teams ready to generate leads and event registrations from social, not just awareness.
Optional Bonus:
Add a performance bonus per qualified lead or meeting to further align incentives.
Scale – Social as a Revenue Channel
$4,500
/month (ad spend separate)
What's Included
Everything in Growth, plus
Full‑funnel paid social strategy (cold, warm, and hot audiences)
Video-first creative support for Reels, Shorts, and LinkedIn video
Advanced retargeting and account-based plays (where applicable)
Monthly creative strategy sessions with your sales/marketing leaders
Multi-channel reporting dashboards (social → site → CRM)
Priority support and Slack access to your strategist
Best For:
Mid-market B2B teams that see social as a core channel for brand, demand, and recruiting.
Add-Ons to Accelerate Results
UGC-style ad creatives and short-form video production packages.
One-time social strategy intensive and playbook.
Social listening and competitor monitoring.
Employee advocacy enablement (templates, training, and content packs).
Ready to Turn Social Into a Growth Channel?
Share your current social profiles, audience, and goals—and we’ll map a 90‑day plan that connects consistent content, AI‑optimized ads, and clear reporting to the metrics your leadership cares about.
Built for real business impact
Trusted by growing brands